When Procter & Gamble developed the Mr.Clean Magic Eraser,the company needed to explain how the product cleans grime from walls without removing paint.Which basic role of advertising was most likely the focus of the campaign for this new product?

Question

Quizplus · Accepted Answer

The company needed to explain how the product works without damaging the wall paint, which suggests that the focus of the campaign was on providing information about the product's unique features and benefits.

When Procter & Gamble Developed the Mr