6SecondAbs,an abdominal workout device,runs an infomercial that lasts 30 minutes and demonstrates the benefits of the product.The infomercial claims that users of the product can reduce their waist and lose one size in a week when following the 6secondAbs workout plan.Viewers can call the 1-800 number provided in the infomercial to purchase the product directly.To stimulate a sale immediately,the infomercial offers several incentives,such as a lower price and additional products,if consumers call in the "next 30 minutes." Which type of advertising is this?
A)retail
B)local
C)public service
D)direct response
E)institutional

Question

Quizplus · Accepted Answer

This is direct response advertising because the infomercial is encouraging viewers to take immediate action and purchase the product by calling a specific phone number provided in the infomercial. The incentives offered are also designed to encourage immediate response from interested viewers.

6SecondAbs,an Abdominal Workout Device,runs an Infomercial That Lasts 30 Minutes