Which key player makes the final decision about the target audience and the size of the advertising budget,in addition to approving the advertising plan?

Question

Quizplus · Accepted Answer

The client is the key player who ultimately makes the final decision about the target audience and the size of the advertising budget. They also approve the advertising plan as they are the ones who are funding the campaign. The media, agency, vendor, and supplier may provide recommendations and suggestions, but the client has the final say. Therefore, choice A is the best answer.

Which Key Player Makes the Final Decision About the Target