Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies?
A)suppliers
B)agency
C)media
D)vendor
E)distributor

Question

Quizplus · Accepted Answer

Channels of communication that carry the message from the advertiser to the audience and from consumers back to companies is known as media. Therefore, the correct choice is C) media.

Which "Key Player" in the Advertising World Is Composed of the Channels