In an advertising agency,which functional area acts as a liaison between the advertiser and the agency?

Question

Quizplus · Accepted Answer

Account management is responsible for managing and maintaining the relationship between the advertising agency and the advertiser. They act as a liaison between the two parties, ensuring that the client's needs and objectives are being met and communicating this to the agency's internal teams.

In an Advertising Agency,which Functional Area Acts as a Liaison