Using value billing,an advertising agency is paid for its ________.
A)creative and strategic ideas
B)media placements
C)market research
D)advertising executions
E)share of campaign profits

Question

Quizplus · Accepted Answer

With value billing, the agency is compensated based on the value of their creative and strategic ideas, rather than on a per-hour or per-project basis. This incentivizes the agency to focus on delivering innovative and effective ideas that will drive results for the client.

Using Value Billing,an Advertising Agency Is Paid for Its ________