Which of the following is an example of consumer-generated advertising?
A)Toyota's presence in online social networks
B)Nike's Nike Plus running website
C)MasterCard's use of "Priceless" commercials shot by customers
D)Neiman Marcus's InCircle Rewards program for its best customers
E)The Lexus Covenant aimed at creating customer delight

Question

Quizplus · Accepted Answer

MasterCard's use of "Priceless" commercials shot by customers is an example of consumer-generated advertising. Customers were asked to submit videos of their own "Priceless" moments, which were then selected by MasterCard to be used in their advertising campaigns. This allowed the brand to engage with their customers and create a more authentic and relatable message.

Which of the Following Is an Example of Consumer-Generated Advertising