The advertising strategy of status appeal is used to persuade nonwealthy people to imitate the habits of rich people.

Question

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The advertising strategy of status appeal aims to create an association between a product or service and the social status of individuals or groups. It is often used to encourage nonwealthy people to aspire to the lifestyle and habits of the wealthy, in the hopes that they will purchase the advertised product or service as a means of achieving that status.

The Advertising Strategy of Status Appeal Is Used to Persuade