Refer to the Following Passage to Answer the Questions Below

Refer to the following passage to answer the questions below.
Joan recently opened a store in her community that specializes in home decor,including some furniture,such as sofas,chairs,and end tables,but mostly home-decorating accessories.She is also a certified interior decorator,and she provides expertise in assisting do-it-yourself home decorators in "putting it all together." She has not been pleased with her sales so far,and she decides she needs to promote her business.
-If Joan decides to use advertising,what type of advertising will that be and what should it emphasize?