Although some doctors appreciate that pharmaceutical advertising has caused consumers to become more active in managing their own health and more informed about their drug options,other doctors feel pressured to write inappropriate prescriptions because their patients are influenced by the drug ad claims.What is this called,when an external message,like an advertisement,causes people to feel a need to buy and use a product?

Question

Quizplus · Accepted Answer

This is called demand creation, where external messages like ads create a perceived need for a product in consumers.

Although Some Doctors Appreciate That Pharmaceutical Advertising Has Caused Consumers