An understanding of local culture and customs is important in international advertising.

Question

Quizplus · Accepted Answer

Understanding local culture and customs is important in international advertising as it helps to avoid cultural misunderstandings and ensures that the advertising message is relevant and effective in the local market. Advertisements that are insensitive to local culture and customs can offend target audiences or fail to resonate with them, leading to negative consequences for the brand's reputation and sales.

An Understanding of Local Culture and Customs Is Important in International