One potential benefit to shockvertising is that the controversy attracts attention and buzz.

Question

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Shockvertising uses shock or controversial images or messages to grab people's attention and create a buzz around a product or campaign. The shocking nature of the message or image can create controversy and attract media attention, social media shares, and word-of-mouth promotion, which can help to amplify the campaign's reach and impact.

One Potential Benefit to Shockvertising Is That the Controversy Attracts