Six months ago,Volkswagen launched a new campaign that included print ads and television commercials.Edwin thought the commercials were clever,but exposure to the commercials didn't change Edwin's behavior.However,six months after viewing the commercials,Edwin decided to purchase a new car,and he included Volkswagen on the list of cars to test drive.Edwin's behavior is an example of which of the following?
A)the break-even point
B)unaided recall
C)an instantaneous effect
D)a carryover effect
E)a synergistic effect

Question

Quizplus · Accepted Answer

Edwin's behavior of considering Volkswagen as an option for a new car purchase, six months after viewing their commercials, is an example of a carryover effect. This effect suggests that advertising can have a prolonged impact on consumer behavior and decision-making processes.

Six Months Ago,Volkswagen Launched a New Campaign That Included Print