Another way to look at advertising return on investment (ROI)is to use the cost-to-sales ratio.

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The cost-to-sales ratio is a way to measure the effectiveness of advertising in terms of how much it costs to generate a certain amount of sales. It is calculated by dividing the advertising cost by the sales revenue generated from that advertising. This can be used as an alternative or additional method to calculate advertising ROI.

Another Way to Look at Advertising Return on Investment (ROI)is