Which integration goal involves making all marketing communications work together so that the whole is greater than the sum of its parts?
A)localization
B)synergy
C)adaptation
D)development
E)standardization

Question

Quizplus · Accepted Answer

The integration goal that involves making all marketing communications work together so that the whole is greater than the sum of its parts is known as synergy. Therefore, the correct answer is option B.

Which Integration Goal Involves Making All Marketing Communications Work Together