Which of the following is designed to monitor all of the message delivery points for a brand?
A)touchpoint plan
B)total communication program
C)cross-functional management
D)integrated perception
E)brand integrity

Question

Quizplus · Accepted Answer

A total communication program is designed to monitor all of the message delivery points for a brand. It involves integrating all aspects of communication, including advertising, public relations, sales promotions, and personal selling, to ensure a consistent message is being delivered across all channels.

Which of the Following Is Designed to Monitor All of the Message