Through ________,an IMC plan carefully considers and evaluates all of the ways in which a consumer might interact with a brand.

Question

Quizplus · Accepted Answer

Contact point management involves identifying all of the ways in which a consumer might interact with a brand (such as through advertising, social media, packaging, etc.) and then evaluating and managing those touchpoints to ensure a consistent and positive brand experience. This process is an important part of developing an effective IMC plan.

Through ________,An IMC Plan Carefully Considers and Evaluates All of the Ways