Kevin has taken over the international operations of his company.He contends that advertisers must consider differences among countries,including local culture,media availability,and legal restrictions.Which strategy is Kevin most likely to follow?
A)centrally conceived campaign
B)localization
C)standardization
D)cooperation
E)synergy

Question

Quizplus · Accepted Answer

Kevin's emphasis on considering local culture, media availability, and legal restrictions suggests that he is likely to pursue a localization strategy, which involves tailoring marketing efforts to suit the needs and preferences of specific markets. This is in contrast to a centrally conceived campaign, which is developed at the headquarters level and applied across multiple markets without significant customization. Standardization involves creating a single marketing approach that is used across all markets, while cooperation and synergy are not strategies specific to international marketing campaign design.

Kevin Has Taken Over the International Operations of His Company