Which of the following is the ultimate test of a brand's integrity?
A)planned messages
B)product messages
C)reputation messages
D)media relations
E)media mentions

Question

Quizplus · Accepted Answer

Reputation messages are the ultimate test of a brand's integrity because it reflects what consumers, stakeholders, and the general public perceive about the brand based on their experiences and interactions with it. It takes into account not only the brand's planned and product messages but also external factors such as word-of-mouth, reviews, and social media presence. A brand with a strong reputation can withstand negative media coverage or PR crises and still maintain the trust and loyalty of its customers.

Which of the Following Is the Ultimate Test of a Brand's