Julian and his planning team are conducting a SWOT analysis for Parties-R-Us,a regional chain of party supply stores.According to the research Julian received,a national party supply store chain is opening five new retail outlets in the region in which Parties-R-Us currently is the market leader.In the SWOT analysis for Parties-R-Us,this represents a weakness.

Question

Quizplus · Accepted Answer

The opening of five new retail outlets by a national party supply chain in the region represents an external threat to Parties-R-Us, not a weakness. Weaknesses are internal factors that detract from the company's ability to achieve its objectives.

Julian and His Planning Team Are Conducting a SWOT Analysis