Fifth Avenue Wine & Spirits decided to start advertising its business,but it does not have a large budget.However,the company's sales are seasonal,with the highest sales occurring between Thanksgiving and New Year's.If Fifth Avenue Wine & Spirits would like to have a media presence all year round,which continuity schedule would most likely make the most of the budget?

Question

Quizplus · Accepted Answer

Since Fifth Avenue Wine & Spirits has a limited budget and seasonal sales, a pulsing strategy would be the most appropriate option. This strategy involves maintaining a base level of advertising throughout the year, but increasing it during the high sales season. This would allow the company to have a consistent media presence while also maximizing the impact during their peak sales period.

Fifth Avenue Wine & Spirits Decided to Start Advertising Its