Media planners examine client information,market research,competitive advertising expenditures,media kits,media coverage area,and consumer behavior reports before media decision making begins.

Question

Quizplus · Accepted Answer

This statement accurately describes the role and process of media planners. They analyze various factors before making decisions about media selection and placement.

Media Planners Examine Client Information,market Research,competitive Advertising Expenditures,media Kits,media Coverage