In most cases,the media plan will identify special regions or cities to be emphasized with a heavy-up schedule,which means proportionately more of the budget is spent in those areas.

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This is true. A media plan will often identify certain regions or cities to receive a heavier schedule of advertising, with a greater proportion of the budget allocated towards those areas. This is typically based on factors such as market size, population demographics, and consumer behavior patterns.

In Most Cases,the Media Plan Will Identify Special Regions or Cities