Unbundling media services has allowed media groups to work for clients who may be competitors of those handled by the agency.

Question

Quizplus · Accepted Answer

Unbundling media services means separating various functions of media agencies, such as planning and buying, allowing them to work for multiple clients, including competitors. This has led to more flexibility and expanded opportunities for media agencies, but also raised concerns about conflicts of interest.

Unbundling Media Services Has Allowed Media Groups to Work for Clients