A retailer of fashion clothing and accessories for young men and women created a series of short videos that tell the story of four college friends living in an apartment together.Products carried by the retailer are featured heavily in the videos,but the focus of the videos is the developing story of the friends' relationships.The videos are posted on YouTube and the company's website.These videos are an example of ________.

Question

Quizplus · Accepted Answer

The videos are a series of short episodes created for the web, hence they are webisodes. The primary focus of the videos is not to sell products but to tell a story, so they are not a premium or point-of-sale materials. They are also not a branded game or a branded app as they do not have an interactive or gaming element to them.

A Retailer of Fashion Clothing and Accessories for Young Men