________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.
A)Navigation
B)Convergence
C)Stickiness
D)Compatibility
E)Transferability

Question

Quizplus · Accepted Answer

Stickiness refers to a website's ability to engage visitors and encourage them to stay on the site, rather than leaving quickly or bouncing to another site. This can be achieved through various means, such as compelling content, intuitive navigation, and interactive features. The higher a site's stickiness, the more likely visitors are to explore its content and take desired actions, such as making a purchase or filling out a form.

________ Refers to a Website's Ability to Encourage Visitors to Stay