A national advertiser would like to advertise more in newspapers,but there is a substantial rate differential between national advertisers purchasing the same ad size as local retailers.On average,the national advertisers must pay more than 60 percent more for the same space.What can a national advertiser do to avoid this rate differential?
A) Use the "one-order,one-bill" ordering system because they've negotiated the rates down to the local rates.
B) Use the "co-op" ordering system because they've negotiated the rates down to the local rates.
C) Advertise only in larger cities because newspapers in those markets do not charge a rate differential.
D) Use co-op advertising in order to buy the ad at the local rate.
E) There's really nothing a national advertiser can do to avoid the higher rate.
Correct Answer:
Verified
Q17: Nontraditional delivery of magazines is referred to
Q18: Advertising in magazines is generally _.
A)broadly targeted
B)highly
Q19: _ is the primary method for measuring
Q20: Which of the following is a magazine-style
Q21: Which technology allows a magazine to print
Q23: _ relies on listener support and corporate
Q24: Which of the following is a self-promotion
Q25: Nonprofit radio stations that serve a small
Q26: _ combines information on subscribers kept in
Q27: Which is the largest category of radio
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