P&G is a major producer of consumer coupons and prefers to deliver them to consumers through newspaper advertising.P&G wants to command more attention than just another ad in the paper,and wants to place different ads in different markets in the Sunday paper.Which type of newspaper advertising will meet P&G's needs?

Question

Quizplus · Accepted Answer

Preprint advertising allows P&G to create customized advertisements for different markets and deliver coupons directly to consumers through the Sunday paper. This type of advertising is also cost-effective and efficient for P&G to reach a large audience.

P&G Is a Major Producer of Consumer Coupons and Prefers