The bulk of P&G's television advertising is 30-second commercials that air nationwide during several different programs every day of the week.Which type of advertising does this describe?
A)sponsorships
B)participations
C)spot announcements
D)on-network syndications
E)displays

Question

Quizplus · Accepted Answer

Participations refer to advertising where the advertiser participates alongside other advertisers in sponsoring a particular television program but does not sponsor the whole program by itself. The description of P&G's advertising strategy fits this category, as it involves airing commercials during various programs, implying a shared or participating sponsorship model rather than exclusive sponsorship or other forms of advertising.

The Bulk of P&G's Television Advertising Is 30-Second Commercials That