Rush Limbaugh,a conservative talk show host,is heard on hundreds of radio stations around the country.Advertisers such as Select Comfort beds advertise on his program because of the high level of loyalty of his audience.Local radio stations purchase the rights to air his program on their stations.National advertisers can purchase advertising time from the program provider or the local station,and local businesses usually purchase advertising during this show from the local station.What type of radio advertising does this represent?
A)network radio advertising
B)spot radio advertising
C)syndicated radio advertising
D)news radio advertising
E)up-front radio advertising

Question

Quizplus · Accepted Answer

This is syndicated radio advertising, as Rush Limbaugh's program is produced by a company and then distributed to many different stations for broadcast.

Rush Limbaugh,a Conservative Talk Show Host,is Heard on Hundreds of Radio