The New York Times wants to begin an advertising campaign using television to attract more subscribers.The Times wants to reach an affluent,well-educated audience.One goal of its promotion is to not appear to be asking for purchase,merely to make the publication more salient in the minds of the target audience.Based on this information,which of the following delivery systems or programming options would be best for the newspaper?

Question

Quizplus · Accepted Answer

Public television has a reputation for airing high-quality, educational content that would appeal to an affluent, well-educated audience. Additionally, public television stations often have less commercial clutter and less emphasis on direct sales tactics, which aligns with The New York Times' goal of not appearing to be asking for purchase.

The New York Times Wants to Begin an Advertising Campaign