The outdoor board on the side of the highway with the message telling drivers that the Holiday Inn Express is at the next exit best illustrates which advantage of outdoor advertising?
A)high-impact medium offering larger-than-life visuals
B)good situational medium
C)flexibility
D)reinforcement of a creative concept employed in other media
E)least expensive of all major media

Question

Quizplus · Accepted Answer

The message on the outdoor board is a good situational medium because it provides timely and relevant information to drivers who are approaching the hotel's location on the highway.

The Outdoor Board on the Side of the Highway with the Message