Why is search marketing so effective in reaching consumers?
A)The process minimizes competition.
B)The strategy is rarely used by large companies.
C)Ads are not perceived to be as intrusive as other types of marketing because consumers initiate the search.
D)Search marketing appeals exclusively to Seekers.
E)Search marketing simplifies the purchase process.

Question

Quizplus · Accepted Answer

Search marketing allows ads to be displayed when a consumer initiates a search, which is seen as less intrusive compared to other forms of advertising. This means that users are more likely to interact with the ad, leading to a higher likelihood of conversions.

Why Is Search Marketing So Effective in Reaching Consumers