The success of an online ad is measured by ________.

Question

Quizplus · Accepted Answer

The success of an online ad is primarily measured by click-throughs, as this means that the viewer was interested enough in the ad to click on it and potentially convert into a sale or lead. Showings, exposure, and frequency can all contribute to the effectiveness of the ad but do not provide a direct measure of success. Sales volume can be a good indication of the success of the ad, but it may not be directly tied to the ad itself and can be affected by external factors.

The Success of an Online Ad Is Measured by ________