A banner ad that fails to deliver a high level of response may still be effective in building brand awareness.

Question

Quizplus · Accepted Answer

While the primary goal of banner ads is to generate clicks and drive traffic, even if a banner ad fails to do so, it can still be effective in increasing brand recognition and familiarity among the target audience. Over time, the repeated exposure to the ad can contribute to building brand awareness and recognition.

A Banner Ad That Fails to Deliver a High Level