Which of the following is NOT a reason to use visuals in advertising,based on the Facets Model of Effects?
A)to anchor associations
B)to cement beliefs
C)to communicate quickly
D)to replace copy
E)to tell interesting stories

Question

Quizplus · Accepted Answer

The Facets Model of Effects states that visuals are used in advertising to anchor associations, cement beliefs, communicate quickly, and tell interesting stories. However, it does not suggest that visuals should be used to replace copy. Copy and visuals should work together to create a cohesive and effective message.

Which of the Following Is NOT a Reason to Use