Which of the following literary techniques used to enhance the memorability of slogans refers to the repetition of the structure of a sentence or phrase?
A)direct address
B)parallel construction
C)startling phrase
D)rhyme,rhythm,alliteration
E)cue the product

Question

Quizplus · Accepted Answer

Parallel construction refers to repeating the structure of a sentence or phrase which makes it easier for people to remember the slogan. For example, "Just do it" by Nike or "I'm lovin' it" by McDonald's.

Which of the Following Literary Techniques Used to Enhance the Memorability