Gwen,an English major in college,took a job at an advertising agency after she graduated.She knows the meanings and derivations,as well as the moods and feelings,of words and the images and associations they create in a reader's mind.Her job is to select,shape and sculpt the words in an advertisement.Gwen works as a(n) ________.
A) art director
B) creative director
C) copywriter
D) wordsmith
E) proofreader
Correct Answer:
Verified
Q22: The text of the ad is known
Q23: Phrases or sentences that either lead into
Q24: Which of the following copy elements in
Q25: Which type of headline is straightforward and
Q26: Copy tests of headlines using two versions
Q28: _ include(s)all elements that readers see in
Q29: Which element in print advertising conveys the
Q30: Which type of direct-action headline states a
Q31: Which of the following are the two
Q32: Howard Computers is a manufacturer of portable
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