Which element in print advertising conveys the main message so that people get the point of the ad?
A) headline
B) overline
C) body copy
D) subhead
E) call to action
Correct Answer:
Verified
Q24: Which of the following copy elements in
Q25: Which type of headline is straightforward and
Q26: Copy tests of headlines using two versions
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Q28: _ include(s)all elements that readers see in
Q30: Which type of direct-action headline states a
Q31: Which of the following are the two
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Q33: All of the following are most likely
Q34: According to researchers,how many readers who read
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