Which type of direct-action headline states a claim or a promise that will motivate someone to try the product?
A) assertion
B) command
C) how-to head
D) association
E) provocation
Correct Answer:
Verified
Q25: Which type of headline is straightforward and
Q26: Copy tests of headlines using two versions
Q27: Gwen,an English major in college,took a job
Q28: _ include(s)all elements that readers see in
Q29: Which element in print advertising conveys the
Q31: Which of the following are the two
Q32: Howard Computers is a manufacturer of portable
Q33: All of the following are most likely
Q34: According to researchers,how many readers who read
Q35: _ includes the elements in a print
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