Which of the following is another name for the first paragraph of the body copy?
A)tagline
B)lead
C)underline
D)overline
E)headline

Question

Quizplus · Accepted Answer

The first paragraph of the body copy is commonly referred to as the lead, which is meant to hook the reader and draw them into the rest of the content. The other options listed (tagline, underline, overline, and headline) refer to other elements of advertising or copywriting, but not specifically the first paragraph of the body.

Which of the Following Is Another Name for the First