________ occurs in a radio commercial when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas from the TV commercial.

Question

Quizplus · Accepted Answer

Image transfer occurs when the visuals from a TV commercial are re-created in the listener's mind during a radio commercial through the use of key phrases and ideas from the TV ad.

________ Occurs in a Radio Commercial When the Visuals from the TV