If your brand communication objective is to generate awareness of the brand,then you should most likely avoid humor in your advertising.

Question

Quizplus · Accepted Answer

Humor can be an effective way to capture attention and make a brand more memorable, which can help to generate awareness. However, it depends on the target audience and the type of humor used. If the humor is inappropriate or offensive, it can backfire and harm the brand's reputation. So, it's important to carefully consider the use of humor in brand communication and ensure it aligns with the brand's values and positioning.

If Your Brand Communication Objective Is to Generate Awareness of the Brand,then