Storytelling is one way that copywriters can present action in a television commercial more powerfully than in other media.
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Q105: Sound effects used in radio advertising are
Q106: The people appearing in a television commercial
Q107: A message that uses an emotional pivot
Q108: Television copywriters have two primary toolkits: video
Q109: A command headline politely tells the reader
Q111: The two paragraphs that get the most
Q112: "Your-name-here copy" is most effectively used in
Q113: All print ads end with a call
Q114: Slang is usually effective in radio advertising.
Q115: Effective banner ads often use promotional incentives
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