Refer to the passage below to answer the following questions.
Advertisements for a particular brand of soap include the phrase,"Love the skin you're in." Print ads show a close-up of a young woman's clean face,and the copy is written as if she is telling the reader the benefits of this soap.She explains how soft your skin will feel and how much you will love that feeling.
-The phrase "Love the skin you're in" appears in every ad for this product.Which copy element does this phrase represent?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q118: Commercials shot outside the studio are said
Q119: Speaking style in radio advertising should match
Q120: To be effective,a headline needs to interrupt
Q121: Briefly explain why a headline should move
Q122: Members of an audience for internet ads
Q124: The last line of copy in a
Q125: What is the difference between a tagline
Q126: What is an advantage of magazine advertising?
Q127: Briefly explain the targeting function of a
Q128: Why is language more important in an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents