Which pricing strategy uses marketing communication to manipulate the customer's judgment of value?

Question

Quizplus · Accepted Answer

Psychological pricing is a strategy that uses marketing communication to manipulate the customer's judgment of value by pricing products in a way that makes them appear more attractive, such as using odd-numbered prices ($9.99 instead of $10) or emphasizing discounts. True pricing is simply pricing a product at its actual cost, distribution pricing is focused on the cost of getting a product to the customer and copy pricing involves copying the pricing strategy of competitors. Value pricing is focused on providing customers with high value at a reasonable price, rather than manipulating their judgment of value.

Which Pricing Strategy Uses Marketing Communication to Manipulate the Customer's