Which strategy directs marketing efforts at the consumer?

Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts at the consumer by creating demand for the product or service through advertising and promotions aimed at attracting and enticing consumers to purchase the product. This differs from the push strategy, which focuses on distribution channels and enticing intermediaries to push the product to the consumer. The other options (prospecting, lead generation, and intermediary) are not strategies for directing marketing efforts at the consumer.

Which Strategy Directs Marketing Efforts at the Consumer