More companies are adopting the concept of ________,which is the practice of unifying all brand communication messages and tools as well as the messages from the marketing mix decisions.

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Integrated marketing communications is the practice of bringing together all aspects of marketing to create a cohesive message for the brand. This includes advertising, public relations, personal selling, and promotional activities. The goal is to create a unified message that resonates with consumers and strengthens the brand's image.

More Companies Are Adopting the Concept of ________,Which Is the Practice