A ________ is a legal sign or symbol that indicates ownership.
A) trademark
B) logo
C) brand
D) patent
E) brand position
Correct Answer:
Verified
Q74: A company that uses an established brand
Q75: Which of the following is an intangible
Q76: Which of the following exists in consumers'
Q77: Parity products are those that have _.
A)no
Q78: Which of the following is NOT a
Q80: Which of the following is a tangible
Q81: The goal in marketing is to sell
Q82: Which of the following refers to the
Q83: The channel of distribution refers to the
Q84: Only manufacturers advertise.
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