An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?
A)co-branding
B)brand extension
C)ingredient branding
D)brand licensing
E)rebranding

Question

Quizplus · Accepted Answer

Brand extension involves leveraging an existing brand name to introduce and market a new product category. This strategy is being implemented by the apparel marketer.

An Apparel Marketer Is Planning to Launch an Existing Brand